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Revised and Expanded for 2004
Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit..../ Why People Buy Things They Don't Need / manolo blahnik shoes...Read more
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Why People Buy Things They Don't Need
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For everyone who has ever had a product to sell... : Why People Buy Things They Don't Need
This book is written for marketers.
If you're a consumer, don't fail to read it - especially if you shop too much and save too little!
Delves into the reasons consumers want things and can be manipulated into believing they need them.
- Eric Tyson
Author of Personal Finance for Dummies and Mind Over Money: Your Path to Wealth and Happiness
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